Test drive VoIP with these apps

2016Feb19_VoIPGeneral_AYou may be thinking about replacing your traditional phone system with VoIP. But you have some reservations. How does VoIP work? Is it really a reliable service? Do the cost savings really live up to the hype? If you’re unfamiliar with VoIP, there are some alternative, low-cost options available for you to test out beforehand.

4 ways to manage your online image

2016Feb18_MicrosoftWindowsNewsAndTips_ANot only has the 21st Century brought about vast technological advances, it has also enabled new ways for businesses to get their brand messages out to customers and unearthed a new-found necessity: online reputation management. With a multitude of platforms and tools out there, it has never been easier for customers to directly interact with brands and products.

How to avoid potential VoIP pitfalls

2016Jan28_VoIPGeneral_AWhen it comes to saving money for small businesses, VoIP is one IT tool that is all the rage. For many organizations, it can cut phone expenses in half. So obviously the benefit of a VoIP system can be enormous. But is there a catch? With some VoIP providers, there certainly is.

How to maximize your YouTube marketing

SocialMedia_Jan11_AYouTube is one of the most powerful tools for video marketing out there, especially for businesses who want to create an online reputation in order to generate more leads and revenue. It allows you to introduce your company’s unique brand and personality to the online community.

Social Media in the Middle East

Multiethnic Group of People Meeting with SymbolIt’s possible you take your access to Facebook, Twitter and other social media platforms for granted. Maybe you’ve never thought about what a world without news feeds and constant updates and selfies from your friends and acquaintances is like. While there are moments when we’re all fed up of so-and-so’s latest attention-seeking Facebook status or their endless stream of glamorous vacation photos, the stark reality is, if our social media platforms were suddenly taken away from us, many of us would be at a loss.

The difference between FXS and FXO

VoIP_Nov24_AVoice over Internet Protocol (VoIP) systems are designed to provide a reliable and cost-effective telecommunication environment for businesses. If you’re looking to deploy a VoIP telephony system for your company, you’ll probably come across the acronyms FXS and FXO from time to time.

Boring brands can succeed on social media

164_A_SMFor many business owners who have dabbled in social media, they may think their efforts have been in vain and growing a large social media presence is impossible. They may go as far to believe that social media simply doesn’t work, especially when you don’t have an exciting brand like Nike or Google.

How Exposed Are You Online?

How Exposed Are You Online?

Is privacy in America dead? With all the camera phones, online tracking software and social media sites, you can pretty much bet on it. But that doesn’t mean you can’t protect yourself. For starters, go to Google Maps and search on your name to see if they have a picture of your home mapped out. If so, you can request to be removed. Next, set up a Google alert for your name (and company name if you’re a business owner). Google will e-mail you any time something is posted about you with a link so you can keep an eye on reviews, photos, etc. Next, go to and search on yourself – you might be shocked at how much information is posted about you, your home, your income and personal life. You can request to be removed from this site by going to .

What Is “Cloud Computing?”

What Is “Cloud Computing?”

Cloud computing refers to the “next evolution” of the Internet and how users (you and me) access, store and work with applications, files, e-mail, data and more. Instead of having all your files and applications stored on a PC or laptop, cloud computing puts this workload onto a high-speed, high security server that you access via any Internet connection or device. Why do this? Several reasons: You can connect to your files and applications from anywhere on (practically) any device. You’ll save a lot of money on IT support, maintenance and software since those responsibilities are assumed by your cloud provider. You only pay for the applications, storage and software you use. A good comparison for this system is the way you access the electricity that runs into your home or office. To use it, you just plug the appliance of choice into any outlet. Like electricity, which is metered, with cloud computing you just pay for the services you use. Most cloud solutions offer instant backup and the ability to be back up and running again fast. Since your files and applications are hosted online, a failed server or PC won’t put you out of business, and the chances of a data center going down (the place where your files and apps are stored) is very, very slim. Chances are you’re already using cloud computing without even knowing it. If you bank online, access an e-mail service like Yahoo! Mail or Gmail, or use an e-mail broadcasting service like ConstantContact, you’re using cloud-based apps (also called SaaS or “software as a service”). Many businesses are moving to cloud computing because it frees them from having to install, maintain and upgrade expensive, overblown PCs that cost a lot to maintain. It also makes adding and removing users (or employees) quick and easy since you simply pay for what you use each month and nothing more. Other advantages include unlimited storage, automatic backups, higher-level security and the ability to access your information from any device anywhere. Plus, cloud-based networks don’t require the ongoing maintenance that traditional server-workstation networks require. However, not every application or situation is suited for the cloud. While many line-of-business applications still can’t be hosted in the cloud and require a commercial-grade Internet connection with a backup such as DSL or cable, there’s no doubt that cloud computing is here to stay. Advances are being made rapidly to make it the better solution for most businesses. Of course, we’re here to help you understand your options and the pros and cons.

7 Simple Ways To Keep Your iPad Secure

7 Simple Ways To Keep Your iPad Secure

Don’t leave it lying around Although this is common sense, you’ve probably violated this rule more than once. iPads are easy targets for thieves, so don’t let it out of your sight when in a public place – and don’t leave it in plain view in your car or you might end up with a broken window in addition to a stolen iPad. Use a passcode Although it’s not 100% hacker-proof, it will block unauthorized users from accessing your information. Consider enabling automatic data erasing You can configure your iPad to erase your data after 10 failed passcode attempts. Clearly this is not a good solution for anyone who constantly forgets a password or those who have kids who might try to endlessly log in to use your iPad. Sign up for MobileMe As mentioned opposite, this software will allow you to locate a lost iPad and, if it’s not recoverable, you can remotely wipe the device of your private information. Limit its capabilities You can set your iPad to restrict certain functions such as access to Safari, YouTube, installing applications and explicit media content using a passcode. In the corporate world, an IT administrator could set these restrictions for company owned devices. At home, you can use this to restrict what your children can do with your iPad. Install software updates As with all software, make sure you have the latest security updates and patches installed to protect against hackers and viruses. Only connect to trusted WiFi networks Public WiFis are open territory for hackers and identity thieves. Whenever you connect, make sure it’s a legitimate, secure connection.